Description:
This book presents an overview of the wide variety of digital genres used by researchers to produce and communicate knowledge, perform new identities and evaluate research outputs. It explores the role of digital genres in the repertoires of genres used by local communities of researchers to communicate both locally and globally, both with experts and the interested public, and sheds light on the purposes for which researchers engage in digital communication and on the semiotic resources they deploy to achieve these purposes. The authors discuss the affordances of digital genres but also the challenges that they pose to researchers who engage in digital communication. The book explores what researchers can do with these genres, what meanings they can make, who they interact with, what identities they can construct and what new relations they establish, and, finally, what language(s) they deploy in carrying out all these practices.
Brief description:
María José Luzón is a Senior Lecturer at the University of Zaragoza, Spain. Her research interests include genre analysis, digital genres, academic discourse, and English for Academic Purposes.
Review Quotes: Bringing together multiple genre traditions, this timely book offers critical insights into how online platforms influence how science is communicated to a range of audiences, affords multimodal expressions, and can be more engaging through multilingual genre-ing activities. Expansive, generative, and smart, this is an important contribution to genre studies. Science communicators, too, will benefit from the detailed and thoughtful analyses in this essential book.-- "Ashley Rose Mehlenbacher, University of Waterloo, Canada"