Description: Investment Behaviour explores the relationship between competing demographic factors, personal awareness and perceived attitudes to risk in shaping the behaviour of individual investors in the stock market. By so doing, the book facilitates the formulation of more individual-centered financial policy.
Review Quotes: Sarkar and Sahy present their findings into how competing demographic factors, personal awareness, and perceived attitudes to risk taking of individual stock market investors impacts their investment behavior in the stock market. They analyze the suitability of using behavioral finance theories in understanding investor behavior across developed, developing, and under-developed country contexts and in all types of stock markets. The study provides a greater understanding of the psychological foundations of human behavior in financial markets to facilitate the formation of more individual-centered financial policies.--Annotation (c)2018 "(protoview.com)"