Description: The twentieth volume of Research in Consumer Behavior presents twelve chapters, selected from the best papers submitted at the 13th annual Consumer Culture Theory Conference 2018. The book explores three narrative lines that were prevalent during the conference: 'Objects and their doings', 'Glocalization', and 'Constituting Markets'.
Review Quotes: Selected from papers submitted to the 13th annual Consumer Culture Theory conference in Odense, Denmark, in June and July 2018, the 12 chapters in this volume address aspects of consumer culture theory. Researchers from Europe, Canada, Tunisia, and Brazil focus on object agency and materiality, including love-lock pilgrimages, erotic products, interior objects and companion animals and their agency in the home, and curatorial consumption in the context of vintage outlets; glocalization, including the meaning of "cool" in Tunisia, middle-class Hindu second-generation British Indian women's use of various cultural resources for ethnic identification, and delegitimation practices of illicit alcohol in Kenya; markets, in terms of market-research test towns, the marketization of elderly care, patriotism in Russian fashion design, and practices underpinning the production of field-specific cultural capital at festivals; and the quality of storytelling in the consumer culture theory tradition.--Annotation (c)2019 "(protoview.com)"