Description:
This volume focuses on the relationship between different modes in the emergence, diffusion, maintenance, and challenge of social meanings and institutions. The contributions demonstrate the potential of multimodal approaches to advance the design of rigorous methods of analysis for the study of multimodal communicative practices.
Review Quotes: Presenting their research in the sociology of organizations, scholars of business and organizations cover multimodal perspectives on institutional persistence and change, and the multimodal construction of identities. Among their topics are the multimodal construction of a rational myth: industrialization of the French building sector from 1845 to 1970, dirty oil or ethical oil: visual rhetoric in legitimation struggles, companies on the runway: fashion companies' multimodal presentation of their organizational identity in job advertising, and the architecture of city identities: a multimodal study of Barcelona and Boston.--Annotation (c)2018 "(protoview.com)"