Description:
Demand for Islamic tourism destinations is increasing as the Muslim population expands worldwide, with the market forecast to be worth US$238 billion by 2019. This book bridges the ever-widening gap between specialists within the religious, tourism, management and education sectors through a collection of contemporary perspectives. It provides practical applications, models and illustrations of religious tourism and pilgrimage management from a variety of international perspectives and introduces theories and models in an accessible structure. The book: includes a range of contemporary case studies of religious and pilgrimage activity; covers ancient, sacred and emerging tourist destinations; and reviews new forms of pilgrimage, faith systems and quasi-religious activities.
Brief description: Dr Ahmad Jamal is actively involved in conducting academic research in marketing related areas. He has considerable experience in teaching and research and has established a significant reputation nationally and internationally within my area of specialism. Jamal's areas of research include consumer behaviour, ethnic marketing, branding and applications of self-concept. Jamal has published widely in acclaimed academic journals, and has reviewed for a number of academic journals including the European Journal of Marketing, Journal of Strategic Marketing, International Journal of Bank Marketing, Journal of Consumer Behaviour, Journal of Retailing and Consumer Services and Journal of Global Business Advancement.