Description:
Covering trends in the marketplace that are attracting the older market, this new edition: provides an understanding of the older tourism and leisure market, discussing how to effectively provide for this expanding group; discusses growing areas such as independent travel, the leisure experience, cultural and heritage tourism, cruises, and health and wellness tourism; and supplies case studies of tourism and leisure organizations successfully catering to the needs of the older market.
Brief description: Ian Patterson was formerly at the University of Queensland, Australia.