Description:
In this ground-breaking new book, Stuart L. Hart and Fernando Casado Cañeque have worked with members of the BoP Global Network to shake the tree, look objectively at what has happened since 2002, highlight why earlier applications of BoP haven't worked and propose new objectives and ways of working to formulate more sustainable solutions.
Review Quotes: "This insightful book recognizes the importance of continuing to push our thinking about the BoP domain. Fernando Casado Caneque, Stuart Hart and their colleagues offer valuable contributions on a range of topics crucial to enhancing our understanding of how to build successful BoP businesses."--Ted London, Senior Research Fellow and Director, Base of the Pyramid Initiative