Description: Third edition of the "go-to" textbook on media relations, demonstrating a proactive and planned approach.
Brief description: Colin has over 30 years of experience as a public relations practitioner in the private and public sectors. His experience includes issues management, stakeholder relations, media relations, and marketing. He is an Assistant Professor at MacEwan University in Edmonton, Alberta and is an accredited member and a Fellow of the Canadian Public Relations Society (CPRS). He earned his Master of Arts in Professional Communications at Royal Roads University, Victoria.
Review Quotes: "As a Canadian college professor, I am always looking for strong Canadian content to anchor courses in our Bachelor of Public Relations degree program. In the News is such a resource. It is well researched, frank, practical and authoritative--essentially, a 'one-stop, ' comprehensive compendium covering the essentials of media relations in this country. The case studies highlighting key strategies and tactics bring to life and reinforce the theoretical concepts. This book should be required reading for all post-secondary communication programs in Canada."--Lydia Boyko, APR, PhD, Professor
[ In The News: 3rd edition] is co-written by communications professionals, for communications professionals, but it's instructive for any member of the audience coveted by officialdom and press: the general public, you... In The News is entertaining and refreshingly frank." Blacklock's Reporter, March 30, 2019 [Full article at https: //www.blacklocks.ca/review-monkeys-organ-grinders/]--Holly Doan