Description:
Marketing doesn't fail because you're bad it. It fails because it's muddled, meager, messy and drowned in noise.
After 40 years in marketing, Wendy Beth Moore has seen the same pattern derail businesses again and again: chasing shortcuts instead of doing the work that actually drives results.
This fully updated 15th Anniversary Edition of muddled, meager & messy cuts through hype with practical, hard-earned insight.
There are no magic bullets here. Just the disciplined work of clarifying your value, understanding your customer and building marketing that holds up in the real world.
If you're ready to rethink your marketing and tighten up your approach, this book gives you the clarity to build marketing that holds up over time.
Brief description: Wendy Beth Moore is a revenue growth strategist with 40 years of experience helping businesses cut through marketing noise and drive meaningful results. Grounded in behavioural science and practical strategy, she focuses on how people actually think, decide and choose. Her work across B2C and B2B industries has earned international recognition for effectiveness and innovation.