Description:
X Thinking is a new book that explores the necessity and components of stronger brand eXperiences, born from the accelerating consumer market in China.
Brief description: B. Joseph Pine II is an internationally acclaimed author, speaker, and management advisor to Fortune 500 companies and entrepreneurial start-ups alike. He is cofounder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings. In 2020 Mr. Pine and his partner James H. Gilmore re-released in hardcover The Experience Economy: Competing for Customer Time, Attention, and Money featuring an all-new Preview to their best-selling 1999 book The Experience Economy: Work Is Theatre & Every Business a Stage. The book demonstrates how goods and services are no longer enough; what customers desire are experiences - memorable events that engage each individual in an inherently personal way. In today's Experience Economy, companies now compete against the world for the time, attention, and money of individual customers. The Experience Economy has been published in fifteen languages and was named one of the 100 best business books of all time by Porchlight. Mr. Pine also co-wrote Infinite Possibility: Creating Customer Value on the Digital Frontier and Authenticity: What Consumers Really Want. His first book was the award-winning Mass Customization: The New Frontier in Business Competition. In his speaking and teaching activities, Mr. Pine has addressed the World Economic Forum in Davos, TED in Monterey, the Consumer Electronics Show in Las Vegas, and SXSW in Austin. Today he is a Lecturer in Columbia University's Master's Program in Technology Management in the School of Professional Studies.
Review Quotes:
"For a business, the most important skill is that of understanding its customers, recognizing that the product alone is not enough - customers are seeking a relationship. X Thinking demonstrates how forming an enduring, strong relationship with customers can grow sales and, more importantly, keep customers happy and satisfied and enable them to refer and recommend even more customers. This is a powerful book, easy to read, guiding the development of relationships." - Prof. Donald Norman, Author of Design of Everyday Things and Co-Founder of the Nielsen Norman Group
"Jason Huang, one of the pioneering leaders of UX design in China, has put together all of his precious experiences from actual hands-on projects with diverse industries. The book, X Thinking, is unique in the sense that it integrates 'experience' and 'branding'. The book is quite practical for professional experts and business people but also quite academic with full of research knowledge for professors and students in university. In addition, it addresses all of the complex emerging issues in digital transformation with actual case studies and new methods." - Prof. Kun-Pyo Lee, Dean, School of Design, The Hong Kong Polytechnic University