Description:
The Commonwealth of Self Interest Business Success Through Customer Engagement provides frameworks, strategies, programs, systems, technologies and necessary cultural changes to ensure that you and your customer are engaged and collaborative.
Brief description: Editorial Director, Maker Media Publisher: Books, for Maker Media Editorial Director, McGraw Hill Education Associate Publisher, Sybex
Review Quotes:
"Paul's done it again. Not only is he the godfather of CRM, but he's also the leading authority on customer relationships and experiences. This book is a blueprint for understanding 'accidental narcissists' aka your evolving customers and engaging them in ways they value while also driving business growth." -
Brian Solis, digital anthropologist and author of Lifescale: How to be creative in an era of distraction
"Customer engagement is the final frontier for customer-centric businesses, and this book lays down a practical framework for it. Paul has distilled timeless advice and new information, from academia through great studies, to explain how, why, and when a business should engage its customers. This is a great guide to the next decade or two of business transformation."
Esteban Kolsky, CEO/Founder Thinkjar.
"In business today, you can't go too long without hearing someone talk about customer journeys, business transformation and digital disruption. But with Commonwealth of Self Interest, Paul employs a mix of research, case studies, insights and good old-fashioned storytelling to take readers on a journey to understand the needs and expectations of modern consumers. And with that understanding helps turn buzzwords into successful customer engagement efforts that turn self-interest into mutually valuable relationships that last beyond the transaction."
Brent Leary, Founder, Managing Principal, CRM Essentials.
"If you want to better engage your customers (and you should be obsessed about this), The Commonwealth of Self-Interest provides a practical framework by which companies should rethink their current customer-facing roles. Far from a dry textbook, Paul uses a humor style -- interlaced with commentary from a wide variety of experts -- to explain customer engagement and measure its impact when successfully achieved. Read this book before your customers do; or they might become your competitors' customer."
Jonathan Becher, President, San Jose Sharks & Sharks Entertainment Group
"Understanding the voice of the customer and engaging customers on their terms is foundational to long-term business success. Paul (or book name here) delivers great clarity and practical advice any executive should embrace to effectively compete in today's hyper-driven digital economy."
Andres Reiner, CEO, PROS
"Paul once again has taken on a challenging topic of Customer Engagement. The future of every business is fully understanding how, when, where and with what channels to engage your customers. This book is critical to understanding the principles behind engagement and why it is important."
Bob Stutz - CEO, Salesforce Marketing Cloud
Paul's must read book brings together key concepts fundamental to customer engagement in a post-digital world. Trust is the ultimate currency. In a commonwealth of self-interest, organizations and individuals will live and die by how well they uphold the mission and purpose of their brand. This dynamic of experiential engagement transforms the future of the customer and disrupts digital business forever.
Ray Wang, CEO Constellation Research, Author Disrupting Digital Business: Create an Authentic Experience in the Peer-to-Peer Economy