Description: How to prepare for and then get your first lobbying job and then, during your first critical weeks in the profession, how to establish the reputation that will direct the rest of your career. How to Get and Keep Your First Lobbying Job prepares aspiring lobbyists to answer career-defining questions before opportunity comes.
Brief description: Robert L. Guyer served as Legislative Counsel and Assistant Director for State Government Affairs with the Ralston Purina Company, managed state government affairs for Energizer Power Systems and Gates Energy Products, Inc., and was Director of Legislative and Regulatory Affairs for the Rechargeable Battery Recycling Corporation. He lobbied successfully for laws or agency rules in numerous U.S. states, in Washington, D.C., and Canada. As a visiting professor at Florida State University, he taught lobbying and has lectured at other universities including Harvard Medical School. In 1999 he published Guide to State Legislative Lobbying, the primer in effective state-level advocacy. In 2000 he founded the Lobby School which mission is to train lobbyists in The Campaign Method for More Effective State Government Affairs. The Campaign Method teaches both legislative and executive agency advocacy skills. Thousands of Lobbyists have participated in his training. He has since published a 15-part video series on the Campaign Method and written four additional lobbying manuals. Insiders Talk: How to Successfully Lobby State Legislatures (subtitled) Guide to State Legislative Lobbying, 4th Edition - Revised, Expanded, Updated is the third in the six-book Insiders Talk series of best-practices lobbying manuals, each with increasing level of lobbying sophistication. Mr. Guyer holds Juris Doctor, Bachelor of Science in Civil Engineering, and Bachelor of Arts degrees from the University of Florida. He is admitted to the practice of law in Florida and the District of Columbia
Review Quotes:
"For someone considering a professional move into lobbying, Guyer is right on target. His experience is on point, and his advice is always practical and well-considered. The skills emphasized in this book match what I'm looking for as I hire new people into advocacy roles."
--Michael Sanderson
Executive Director
Maryland Association of Counties
Annapolis, MD