Description: In the first history of Spanish-language television in the United States, Craig Allen traces the development of two prominent yet little-studied powerhouses, Univision and Telemundo. Allen tells the inside story of how these networks fought enormous odds to rise as giants of mass communication, questioning monolingual and Anglo-centered versions of U.S. television history.
Brief description: Craig Allen is associate professor at the Walter Cronkite School of Journalism and Mass Communication at Arizona State University. A former TV news director and consultant, his books include Eisenhower and the Mass Media: Peace, Prosperity, and Prime-Time TV. Allen received the 2022 Broadcast Historian Award from the Library of American Broadcasting Foundation and the Broadcast Education Association for Univision, Telemundo, and the Rise of Spanish-Language Television in the United States.
Review Quotes:
"This first comprehensive scholarly history of Spanish-language television reimagines the birth of US television as not solely English speaking, geographically centered in New York, nor dominated by the big three English-language networks. . . . A good resource for scholars working in media studies, communication, marketing, and popular culture."--Hispania