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Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs

Contributor(s): Pereira, Inês Veiga (Editor), Pires, Paulo Botelho (Editor), Santos, José Duarte (Editor)

ISBN: 9781668489840

Publisher: Igi Global Scientific Publishing

Hardcover
$265.00
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Pub Date: November 14, 2023

Dewey: 658.872

LCCN: 2023025880

Lexile Code: 0000

Features: Bibliography, Index

Target Age Group: NA to NA

Physical Info: 0.81" H x 11.00" L x 8.50" W ( 2.45 lbs) 320 pages

Descriptions, Reviews, etc.

Description: "This book offers readers a wide range of knowledge areas, including corporate social responsibility, marginalized communities, and sustainability index, providing the necessary skills to understand and apply different digital marketing and communication strategies. Aimed at a diverse audience, including management and marketing academics, digital marketing managers and consultants, social marketers, NPOs managers, and brand communication managers, this book serves as an essential guide for anyone seeking to develop effective digital marketing and communication strategies that promote DEI and contribute to achieving SDGs. By providing practical guidance on non-profit marketing, storytelling for DEI, and sustainability, the book helps organizations measure their impact, contributing to improved society behavior towards DEI and SDGs"--

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