Description: "The book is aimed at providing up-to-date research on the emergence of inlfuencer marketing and metaverse technology, innovative applications of metaverse in influencer marketing, role and future of metaverse in influencer marketing. This book can provide more details about impact, application and role of meaverse in influencer marketing and customer engagement. There is a need to disseminate about various aspects and emerging trends involved in the metaverse and its role and applications in influencer marketing. The aim is to bring together readers such as researchers, developers, practitioners and educators interested in advancement of the state of the metaverse and its applications in influencer marketing and digital world"--
Brief description: Rohit Bansal is working as Assistant Professor in Department of Management Studies in Vaish College of Engineering, Rohtak. He obtained Ph.D. in Management from Maharshi Dayanand University, Rohtak. With a rich experience of 13 years, he has achieved growth through robust and proactive academic initiatives. He has authored & edited 8 books as well as published 95 research papers in national and international journals of repute including chapters in edited books. He has also presented papers in 30 conferences and seminars. His area of interest includes marketing management, human resource management, organizational behaviour, services marketing and organizational development. He has proficiency in handling graduate and post graduate students by using interactive discussions and "hands-on" approaches to help them undergo experiential learning He is on Editorial Advisory Board as a member in 110 national and international peer reviewed journals. He is Managing Editor of International Journal of 360° Management Review & International Journal of Techno - Management Research.