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Cultural Marketing and Metaverse for Consumer Engagement

Contributor(s): Singh, Amandeep (Editor), Sharma, Sandhir (Editor), Singh, Amrinder (Editor)

ISBN: 9781668483138

Publisher: IGI Global

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$235.00
$247.95 (Final Price)
$246.75 (100+ copies: $246.00)
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Pub Date: June 30, 2023

Dewey: 658.8342

LCCN: 2022056249

Lexile Code: 0000

Features: Bibliography, Index

Target Age Group: NA to NA

Physical Info: 0.76" H x 10.00" L x 7.00" W ( 1.40 lbs) 368 pages

Descriptions, Reviews, etc.

Description: "The benefits of this publication are given below: 1. This is at the heart of every marketer but it is very less studied. People talk about cultures but their impact on marketing is never discussed. 2. It will highlight the importance of Cultural Marketing 3. How Consumer Beliefs are built and affected by Cultural marketing. 4. How does culture act as a base for the marketing ecosystem?"--

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