Description: "This book presents research that communicates how brand image can be built through the usage of sensory marketing, enhancing brand recognition and generating brand loyalty with in-depth sensory marketing insights"--
Brief description: Priya Jindal is currently working as an Associate Professor at Chitkara Business School, Chitkara University, Punjab, India and holds a master's degree in commerce and economics. She earned her doctorate in management. She has contributed approx. 15 years in teaching. She supervised four Ph.D. research scholars and two M.Phil candidates. There are numerous research papers to her credit in leading journals among them six research paper has been published in Scopus Indexed Journal. Her areas of research included measuring financial and operational efficiency in Indian banks, assessment of NPA's in Indian Banks, Impact of information technology in the Indian Banking Sector. She has filed more than 12 patents and one copyright.