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Advancing SMEs Toward E-Commerce Policies for Sustainability

Contributor(s): Potluri, Rajasekhara Mouly (Editor), Vajjhala, Narasimha Rao (Editor)

ISBN: 9781668457283

Publisher: IGI Global

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$235.00
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Pub Date: December 16, 2022

Dewey: 338.642

LCCN: 2022033897

Lexile Code: 0000

Features: Bibliography, Index

Target Age Group: NA to NA

Physical Info: 0.75" H x 11.00" L x 8.50" W ( 1.84 lbs) 360 pages

Descriptions, Reviews, etc.

Description: When traditional shopping becomes challenging, people are inclined to shop online. Recent limitations like government-imposed quarantines, social distancing, and fear of viruses have provided opportunities for the e-commerce business to thrive. Consumers turned to digital options to bypass physical shopping environments, which will undoubtedly influence long-term buyer behavior. Advancing SMEs Toward E-Commerce Policies for Sustainability provides a fresh perspective on how small and medium-sized enterprises (SMEs) can leverage e-commerce for sustainability and considers the best practices and challenges of adoption. Covering topics such as data science, digital ethics, and blockchain, this reference work is ideal for business owners, managers, policymakers, researchers, scholars, academicians, educators, and students.

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