Description: Beyond the service economy of the last century is quietly emerging the next age of commerce, the experience economy. Joseph Pine and James Gilmore present a thought-provoking discussion and glimpse into the next evolution in the marketplace.
Brief description:
B. Joseph Pine II and James H. Gilmore are cofounders of Strategic Horizons, LLP, an Ohio-based thinking studio dedicated to helping enterprises conceive and design new ways of adding value to their economic offerings, and coauthors of Authenticity. Pine, who also wrote Mass Customization, is a senior fellow with the Design Futures Council and the European Centre for the Experience Economy, which he cofounded. Gilmore is a Batten Fellow and visiting lecturer at the University of Virginia Darden School of Business.