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It's Not Luck: Marketing, Production, and the Theory of Constraints

Contributor(s): Goldratt, Eliyahu M (Author), Adamson, Rick (Read by)

ISBN: 9781665157568

Publisher: HighBridge Audio

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Pub Date: March 18, 2014

Lexile Code: 0000

Features: Unabridged

Target Age Group: NA to NA

Physical Info: 0.00" H x 0.00" L x 0.00" W ( 0.00 lbs) pages

BISAC Categories:

Fiction | General

Descriptions, Reviews, etc.

Description:

Using the unique business-novel format, It's Not Luck continues the story of The Goal protagonist Alex Rogo as he navigates a new set of challenges facing the now over-diversified and under-profitable UniCo, where he has risen to the rank of division manager.With an engaging voice and dynamic plot, Goldratt shows how to apply his Theory of Constraints (TOC) to achieve ongoing improvement in sales and marketing, inventory control, and production distribution. In addition, he introduces techniques for successful conflict resolution on both a business and a personal level.

Brief description: Eliyahu M. Goldratt is best known as the father of the Theory of Constraints (TOC), a process of ongoing improvement that continuously identifies and leverages a system's constraints in order to achieve its goals. His business novel, The Goal, has been recognized as one of the bestselling business books of all time.

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