Description: "Is it possible to take advantage of the benefits of data collection--and mitigate risks--for both companies and customers? Most consumers are not very skilled at evaluating privacy risks; they're either unable to determine the cost of sharing personal data online or unaware of what they're sharing. (Doesn't everyone scroll down without reading to click 'I accept'?) Without much intervention from most federal or state-level governments, companies are on their own to define what qualifies as reasonable use ... [This book] will help you understand the tangled interdependencies and complexities and develop strategies that allow your company to be good stewards, collecting, using, and storing customer data responsibly"--
