Description:
Join or Die playbook for successfully managing Google Ads and Facebook Ad campaigns, leveraging best-in-class automated strategies. PPC Managers will learn the fundamentals of automation and machine learning, and how they are used in the modern Google Ads and Facebook Ads ecosystems. Readers will come away with practical tips for digita
Brief description: Patrick Gilbert grew up in Long Island, NY. He studied marketing and economics at the Pennsylvania State University and currently serves as the Executive Director at AdVenture Media Group. He is internationally recognized by Google for his expertise with automation, having been asked to deliver presentations at Google conferences held in NYC, London, and Dublin. Goodfirms.co recognized Patrick as a Top 10 Thought Leader for PPC Machine Learning, and PPC Hero listed Patrick among the Top 50 Most Influential PPC Experts of 2020. If the Buffalo Bills ever win the Super Bowl, Patrick hopes you think of him and say, "Good for him. He never gave up on that miserable franchise."
Review Quotes:
Annie Tao, Agency Account Strategist, Google
I had the pleasure of working closely with Patrick throughout AdVenture's multi-year journey with automation, from initial experimentation to eventual mastery. With Join or Die, Patrick challenges the broader marketing community to think more strategically and creatively about harnessing this technology to solve real world marketing problems.
Larry Kim, Founder, Mobile Monkey; Wordstream
Join or Die is a wake up call to digital advertisers everywhere. Patrick's writing is overflowing with practical knowledge and a unique perspective. After reading Join or Die, you'll feel energized, confident, and motivated to implement these best-in-class automated strategies into your organization's marketing efforts.
Brad Geddes, Co-Founder, Adalysis; Author, Advanced Google AdWords
This book will help dispel some machine learning myths and make you reassess our own assumptions as to how you use data. If you're working in digital advertising and interested at all about automation and how to work with it, this is a wonderful read.
Frederick Vallaeys, Cofounding CEO, Optmyzr
If you don't have time to read 30+ business books and figure out what they mean for you as a digital marketer, you'll love this book. Not only will you learn about the future of the industry, you'll also find specific tips based on Patrick's many years as a successful PPC expert.
David Rodnitzky, Founder, 3Q Digital
Patrick brings a ton of passion and knowledge to this topic and makes a compelling case for why marketers need to incorporate Google automation into their SEM practice!
Jim Sterne, Founder, Marketing Analytics Summit; Author, Artificial Intelligence for Marketing
Patrick knows so much and writes so well that you will enjoy learning and look forward to meeting him someday.
Isaac Rudansky, Founder, AdVenture Media Group
Join or Die is a digital advertising masterclass. Gather round ... and listen closely to what Patrick has to say.