Description: The Life-Changing Magic of Tidying Up meets Nudge in this irresistible design method from Japan.
Brief description: Naohiro Matsumura is a professor in the Graduate School of Economics at Osaka University. He lives in Osaka, Japan.
Review Quotes: Matsumura's collection of 'shikake' ideas and theories embody the timeless Japanese pride in the design of 'cleverness'. . . . The shikake book is a useful 'shikake' itself for planning and creating experiences that can deliver higher customer lifetime value.--Dr. John Maeda, former president of the Rhode Island School of Design and author of The Laws of Simplicity: Design, Technology, Business, Life