Description:
Software has replaced a diverse array of physical, mechanical, and electronic technologies used before 21st century to create, store, distribute and interact with cultural artifacts. It has become our interface to the world, to others, to our memory and our imagination - a universal language through which the world speaks, and a universal engine on which the world runs. What electricity and combustion engine were to the early 20th century, software is to the early 21st century. Offering the the first theoretical and historical account of software for media authoring and its effects on the practice and the very concept of 'media, ' the author of The Language of New Media (2001) develops his own theory for this rapidly-growing, always-changing field.
What was the thinking and motivations of people who in the 1960 and 1970s created concepts and practical techniques that underlie contemporary media software such as Photoshop, Illustrator, Maya, Final Cut and After Effects? How do their interfaces and tools shape the visual aesthetics of contemporary media and design? What happens to the idea of a 'medium' after previously media-specific tools have been simulated and extended in software? Is it still meaningful to talk about different mediums at all? Lev Manovich answers these questions and supports his theoretical arguments by detailed analysis of key media applications such as Photoshop and After Effects, popular web services such as Google Earth, and the projects in motion graphics, interactive environments, graphic design and architecture. Software Takes Command is a must for all practicing designers and media artists and scholars concerned with contemporary media.Brief description:
Lev Manovich is a Professor in the Visual Arts Department at the University of California, San Diego, USA, and Director of the Software Studies Initiative at California Institute for Telecommunications and Information Technology. He is the author of Software Takes Command (2008), Black Box - White Cube (2005) and The Language of New Media (2001).
Lev Manovich is the author of Soft Cinema: Navigating the Database (The MIT Press, 2005), and The Language of New Media (The MIT Press, 2001) which was described as "the most suggestive and broad ranging media history since Marshall McLuhan." Manovich is a Professor at CUNY Graduate Center, a Director of the Software Studies Initiative at California Institute for Telecommunications and Information Technology, and a Visiting Professor at European Graduate School.
Review Quotes:
"Computers haven't transformed media--they've shattered the very idea of a medium. Lev Manovich connects the dots of software society, from layers in Photoshop to layers of data, interpretation, and meaning." --Martin Wattenberg, Data Artist and Scientist
"Lev Manovich is the only media theorist around who is talking not just about what computers do but how they do it. In search of mass media's 'Velvet Revolution, ' Manovich peers behind the black curtain of software. There he discovers the hybrid languages and slippery workflows that drive today's ubiquitous mix of animation, typography, design, and live action." --Ellen Lupton, Curator of Contemporary Design, Cooper-Hewitt National Design Museum "Through a theoretical analysis of the computer as cultural metamedium and a probing history of 'media software' such as Photoshop and After Effects, among others, this is essential reading for anyone interested in how software has changed how we work, create, and perceive the world." --Tanya Clement, School of Information at the University of Texas, Austin, US "The chapter on motion graphics is the best thing I've ever read on the subject, and the final version is copiously illustrated." --RoyChristopher.com "...a valuable resource for anyone interested in contemporary media theory or the humanist study of software. It collects both the history of media's softwarization in the 1960's and 1970's and the cultural development of a metalanguage of motion graphics in the 1990's. In addition, it provides the theoretical framework necessary for a discussion of these histories and for future developments in media software. If it does not provide a single final answer to its catalyzing question, it is only because the use of 'media after software' is a cultural phenomenon in which we are still neck deep." --Patrick Davison, New York University, International Journal of Communication "Currently, too many of us in education lack sophisticated and critical ways to think and talk about the role of software in our lives. Unlike previous technologies, software can push back into our worlds in unprecedented ways. In education, the danger is that software will begin to dictate pedagogy rather than the other way around. Manovich's book can help us avoid this pitfall. The greatest value of Software Takes Command is that it helps frame the history and nature of software in a way that makes me more confident in identifying how and when to take command of software myself." --Tom Liam Lynch, Pace University, Research in Review "Software Takes Command is impeccably organized and thorough, meant to be exhastive and complete in its topography of the practices of new media production and consumption." --Red-Assiniboine Research Unit "[Translated] The proposal involves such strength and conviction from Manovich. You have to have balls to wonder about the intellectual, philosophical, epistemological and conceptual origins of the software we use every day...This work is thus a secret history (by neglect rather than conspiracy) of the culture of software." [Original] "Por eso la propuesta de Manovich conlleva tanta fuerza y convicción. Hay que tener cojones para preguntarse acerca de los orígenes intelectuales, filosóficos, epistemologicos y conceptuales del software que usamos cada día... Esta obra es pues una historia secreta (por desatención mas que por conspiración) de la cultura del software." --Alejandro Piscitelli, Conectar Igualdad "Manovich's book studies this management of information not so much from the overused perspective of the 'digital revolution', but more specifically via the analysis of software...identifying software as the new ubiquitous technology that structures everyday contemporary life - a life which has, thanks to the rise of software, become global...As such, Software Takes Command is a contribution to the emerging discipline of 'software studies'." --Warren Buckland, School of Arts, Oxford Brookes University, Film and TV Studies "[Translated] Today Manovich - one of the foremost authorities in research software and massive digital cultures - it comes with an even more radical and powerful theory: the software is the message, now a category imperative for new approaches to analysis and understanding of the contemporary." [Original] "Hoy Manovich - una de las máximas autoridades en estudios de software y culturas digitales masivas -, viene con una teoría aún más radical y contundente: el software es el mensaje, convertida en una categoría imprescindible para los nuevos criterios de análisis y comprensión de la contemporaneidad." --Margarita D'Amico, Toques de Contemporaneidaed "With significant contributions like Software Takes Command, software studies is sure to flourish as an area of scholarship within media studies, if not as a replacement." --Yanni Loukissas, Graduate School of Design, Harvard University, Journal of Design History "Through a series of theoretically informed and empirically rich chapters, Manovich reflects on how different media became thoroughly infused with software, how it altered different practices, and how to make sense of software's effects. He persuasively argues that softwarization has led to the formation of a new 'metamedium' in which what were previously separate media, and already existing and not-yet-invented media, become fused." --Rob Kitchin, National University of Ireland Maynooth, Information, Communication & Society "....Manovich's work contributes as it unveils some of the invisible labour involved in media production hidden in the softwarization process, and deepens our understanding of the changing practices and aesthetics." --Lin Yuwei, Information, Communication and Society "[Translation] Reading Manovich is indeed useful, and worth putting in your toolbox of concepts along with Donald Norman's affordance and Bruno Latour's agency." [Original] "Per leggere Manovich risulta utile infatti mettere nella propria cassetta degli attrezzi concetti quali quelli di affordance di Donald Norman e di agency di Bruno Latour." --Tatiana Mazali, Politecnico di Torino, Mediascapes Journal