Description: The Indispensable Roadmap Artists Need to Navigate Their Careers
Brief description: New York Foundation for the Arts has been providing essential services to artists in all disciplines since 1971. With more than forty years of institutional experience in arts education, NYFA brings an authority and legitimacy unmatched by any single author. NYFA is based in Brooklyn, New York.
Review Quotes: "The Profitable Artist's chapters address a spectrum of practical topics for working artists, from marketing and managing finances to fundraising and setting prices for art." --Artsy.net
"Drawing from the expertise of legal, financial, and marketing advisors, The Profitable Artist provides an indispensable, user-friendly guide to developing a successful artistic practice. Comparing tactics to those used by successful start-ups, this thorough guide provides valuable guidelines from a range of consultants to contextualize those factors that can make or break creative businesses. The NYFA 'Boot Camp' has been a huge positive resource for our students at RISD, as they develop their freelance practices and set up studios and businesses. The same methods employed there form the basis of this book, now broadly available to emerging practitioners. The book is easy to navigate--readers can dip in and out of topics on an 'as need' basis--on subjects such as protecting intellectual property, developing new audiences for projects and events, planning for retirement, pricing work, optimizing digital tools, fundraising, and many other detailed aspects of building a career. This valuable reference provides artists with essential tools to develop a successful and sustainable practice." --Rosanne Somerson, president, Rhode Island School of Design (RISD) "The Profitable Artist is a goldmine for citizen artists of today who are looking to weave their art into the fabric of our society. The importance of recognizing one's role and responsibility as an artist is more important today than ever before. It is about defining the purpose and relevance of one's creative enterprise, and this resource offers meaningful insight in this space." --Aaron P. Dworkin, professor of arts leadership and entrepreneurship, University of Michigan, and Afa S. Dworkin, president and artistic director, Sphinx Organization "Back by popular demand is the second edition of The Profitable Artist. Its debut is as timely as the first edition. Much of the useful information in The Profitable Artist dovetails with recommendations contained in CreateNYC that support individual artists. It continues to be an invaluable resource of information and pathways to success and independence for artists everywhere!" --Ben Rodriguez-Cubenas, program director, Charles E. Culpepper Arts and Culture of the Rockefeller Brothers Fund, and chair, Citizens' Advisory Committee for CreateNYC