Description: "Coughlin provides the framing and insight business leaders [can use] to serve the growing older market: a vast, diverse group of consumers representing every possible level of health and wealth, worth about $8 trillion in the United States alone and climbing"--Amazon.com.
Review Quotes: "Forget what you 'think' you know about aging. The landscape of later life has been transformed, and thanks to Joe Coughlin we now have a GPS to guide us through this exciting new world."--Andy Sieg, head of Merrill Lynch Wealth Management