Description: Reveals the core marketing and branding strategies behind the success of the world's greatest bands. This book helps readers learn inside information about the world's most popular bands that translates directly and memorably into actionable business practices.
Review Quotes: "Steve Jones' book Brand Like A Rock Star gives you the insight of a rock 'n roll veteran. Read it, and your brand just might go from milk toast to tiger's blood." -- Alice Cooper "Alice Cooper"