Description: This visionary book by a veteran CEO and respected authority on business strategy explains how to give customers what they want when it matters most to them--at their four Decisive Moments during the purchase progression.
Pub Date: September 1, 2010
Dewey: 658.8343
Lexile Code: 0000
Features: Dust Cover, Price on Product, Table of Contents
Target Age Group: NA to NA
Physical Info: 0.69" H x 8.72" L x 5.84" W ( 0.73 lbs) 145 pages
BISAC Categories:
Description: This visionary book by a veteran CEO and respected authority on business strategy explains how to give customers what they want when it matters most to them--at their four Decisive Moments during the purchase progression.