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Strategic Management of Higher Education Institutions: Serving Students as Customers for Institutional Growth

Contributor(s): Kazeroony, Hamid (Author)

ISBN: 9781606493663

Publisher: Business Expert Press

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Pub Date: January 13, 2012

Dewey: 378.111

Lexile Code: 0000

Target Age Group: NA to NA

Physical Info: 0.40" H x 9.00" L x 6.00" W ( 0.56 lbs) 173 pages

Series: Strategic Management Collection

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Description: If you are a professional interested in reorganizing or restructuring your higher education or postsecondary institutions, youll need this book. Inside, the author smartly examines the needs of learners in the 21st century, the rise of for-profit highereducation institutions, and the technological innovations impacting postsecondary education. Kazeroony provides examples of administrative processes and how to satisfy regulatory agencies standards to take advantage of a particular marketing niche for attracting students. He addresses the changing environment of higher education, the administrative structure, challenges, and the requirements for successful execution of start-up operations or changing strategies for existing institutions, as well as provides a summary of findings and additional recommendations.

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