Pub Date: July 5, 2004
Dewey: 620.00688
LCCN: 2004049434
Lexile Code: 0000
Features: Bibliography, Illustrated, Index, Table of Contents
Target Age Group: NA to NA
Physical Info: 0.86" H x 10.24" L x 7.30" W ( 1.60 lbs) 304 pages
BISAC Categories:
Business and Economics | Marketing | General | Technology and Engineering | Engineering General | Advertising and Promotion | Computers | Internet
Series: Artech House Technology Management and Professional Developm
Description: This revised edition of the bestseller reflects the realities of the new high-tech marketplace where effective marketing strategy counts as much as the latest technology. New material includes case studies on how high-tech giants came out of the tech market meltdown stronger and more competitive.