Book Cover

Beyond the Core: Expand Your Market Without Abandoning Your Roots

Contributor(s): Zook, Chris (Author)

ISBN: 9781578519514

Publisher: Harvard Business Review Press

Hardcover
$35.00
- +
Buy

Pub Date: January 1, 2004

Dewey: 658.406

LCCN: 2003013374

Lexile Code: 0000

Features: Bibliography, Index, Price on Product

Target Age Group: NA to NA

Physical Info: 0.90" H x 9.48" L x 6.42" W ( 1.10 lbs) 240 pages

Descriptions, Reviews, etc.

Description: Zook explores creating new product lines or new channels of distribution as he outlines a new expansion strategy.

Worth Considering
Product successfully added to cart!