Pub Date: February 1, 2000
Dewey: 670.427
LCCN: 99-32967
Lexile Code: 0000
Features: Price on Product
Target Age Group: NA to NA
Physical Info: 0.89" H x 9.44" L x 6.42" W ( 1.17 lbs) 240 pages
BISAC Categories:
Business and Economics | Customer Relations | Marketing | General | Production and Operations Management | Advertising and Promotion
Description: Through this collection of ten articles from "Harvard Business Review", the editors show how companies are increasingly customizing their offerings to meet the unique needs of individual customers, resulting in a shift from mass markets to markets of one.