Description:
Part memoir, part entrepreneurial playbook-Jazz, TX reveals how one San Antonio jazz club became a community cornerstone by restoring human connection, hospitality, and the timeless magic of live music.
Brief description: Doc Watkins is a CEO, tech founder, club owner, pianist, singer, bandleader, and wannabe cowboy. He opened his first club, Jazz, TX, in San Antonio in 2016 and his second club, Doc's, in Houston in 2025. An active musician, Doc has released ten albums and plays nearly one hundred shows a year with his eleven-piece orchestra. He is the co-founder and CEO of TurnTable, a ticketing and marketing software company created for jazz clubs. A husband and father of four, Doc has called San Antonio home since 2006.
Review Quotes:
"This is the best business book I have ever read, because it slays all the conventional wisdom and comes from the heart. All great business comes from the heart, but all great business people are embarrassed to admit it. Not Doc."
-Richard Koch, bestselling author of The 80/20 Principle
"A fascinating and knowledgeable read from various angles, which Doc has experienced in this business of jazz."
-Jeff Hamilton, Grammy-nominated artist and jazz drummer
"This genuinely inspiring, deeply engaging, and surprisingly funny book Jazz, TX confirms that Doc Watkins is what happens when a wildly talented jazz pianist-entertainer-entrepreneur with the wholesome looks of a missionary from Idaho gets mysteriously possessed by the spirit of legendary music, a bandleader's soul, and just enough bad judgment to build one of the coolest rooms in America."
-Hugh Fink, Emmy Award-winning Saturday Night Live writer