Description: Two leading behavioral scientists argue we should reject "nudge" policies and stop blaming personal failure for society's failures
"Excellent. A master class on how to blend individual psychology with institutions, so that people are encouraged to get involved and develop solutions to our urgent problems via the democratic process." --Daron Acemoglu, Nobel Laureate and author of Power and Progress Two decades ago, behavioral economics burst from academia to the halls of power, on both sides of the Atlantic, with the promise that correcting individual biases could help transform society. The hope was that governments could deploy a new approach to addressing society's deepest challenges, from inadequate retirement planning to climate change--gently, but cleverly, nudging people to make choices for their own good and the good of the planet. It was all very convenient, and false. As behavioral scientists Nick Chater and George Loewenstein show in It's on You, nudges rarely work, and divert us from policies that do. For example, being nudged to switch to green energy doesn't cut carbon, and it distracts from the real challenge of building a low-carbon economy. It's on You shows how the rich and powerful have repeatedly used a clever sleight of hand: blaming individuals for social problems, with behavioral economics an unwitting accomplice, while lobbying against the systemic changes that could actually help. Rather than trying to "fix" the victims of bad policies, real progress requires rewriting the social and economic rulebook for the common good.Review Quotes: "If you believe corporate America, preventing a climate crisis is up to you. So is putting a halt to the obesity epidemic, stopping mass shootings, and fixing America's dysfunctional healthcare system, which delivers the poorest care in the affluent world at the highest cost. Chater and Loewenstein make a convincing case that this is little more than a self-serving lie. Indeed, the proposition that our greatest societal problems must be solved through individual action is leading America astray." --Eduardo Porter, author of American Poison