Description: "In this modern classic, Annette Simmons reminds us that the oldest tool of influence--storytelling--is also the most powerful. Fully revised and updated to account for new technology and social media, along with two new chapters on the role of stories in the development of civilization and how to adjust your story to your specific goal, The Story Factor showcases over one hundred examples of storytelling drawn from the frontlines of business and government, as well as parables from around the world. Whether you're writing a screenplay, announcing a corporate reorganization, or leading a charge against injustice, Simmons offers practical techniques--and illustrates how story can be used in ways that bullet points and directives can't. The Story Factor is essential reading for anyone who wants to become a more effective, motivating communicator." -- Back cover.
Review Quotes: "Annette Simmons was my guiding star when I was looking for a way to work with stories. The Story Factor paved the way for me to do rewarding work building communities and broadening education. With this third edition Annette proves once again that her knowledge and insights are alive and more relevant than ever."--Peter Frühmann, Founder of Storybag.nl