Description: Welcome to Jerryworld and an all-access pass to the most valuable sports franchise on the planet, the Dallas Cowboys.
Many books have been written about the Cowboys, but there's never been an account like this one. How 'Bout Them Cowboys tells the story of the NFL's most successful franchise, with special access to its outspoken owner, Jerry Jones, his sons Stephen and Jerry Jr., daughter Charlotte, and dozens of interviews of current and former players and coaches, and characters from across Cowboy Nation. While tracking the successes and controversies of some of the biggest names in the NFL on and off the field, How 'Bout Them Cowboys? remembers the legends of previous generations, and explains why the star on the helmet has become iconic, and how a little expansion team from North Texas has evolved into a global $5 billion brand. Primed for their make-or-break 2018 season, How 'Bout Them Cowboys? delivers a fun and surprising account of America's Team, its greatest celebrities, its mercurial management, the vicious rivalries, and the enduring saga that makes this the most popular and polarizing team in sports.Review Quotes: PREVIOUS PRAISE FOR GARY MYERS:
"Tom Brady and Peyton Manning. It's this generation's football version of Mantle vs Mays, or Wilt vs Russell. Everyone has an opinion, but some count more than others. Gary Myers has decades of experience covering and reporting on the NFL. He has long been one of the sports most respected and credible writers. His long standing access to both Hall of Fame quarterbacks, plus countless sources who competed with and against them, brings exceptional insight to Myers' take on one of football's most compelling and ongoing debates."--Bob Costas, NBC Sports