Description: With updates from the 2020 presidential election and a greater focus on social media use, the tenth edition of this text provides a realistic understanding of the strategic and tactical communication choices made during campaigns. It features a new art and graphics program and...
Brief description: Ben Voth is professor of rhetoric and director of debate and speech programs at Southern Methodist University, USA. His latest book is An Invitation to Debate: Reasoning and Argument as a Framework for Civil Society. As a collegiate speech and debate director he has coached more than five world champions, more than thirty national champions, and more than fifty state champions in speech and debate competitions over the past thirty years. He is also the author of Rwanda Rising: Debate as an Empowering International Pedagogy and The Rhetoric of Genocide: Death as a Text, as well as co-author with Robert E. Denton of Social Fragmentation and the Decline of American Democracy: The End of the Social Contract.
Review Quotes: "Political Campaign Communication has been my go-to book every semester I have taught Political Communication. The way the book treats political discourse by genres enables the professor to focus each unit on both form/style and content such as themes and strategies. Kudos to the authors on this new and improved edition!" --Dennis Cali, Distinguished Professor of Arts and Sciences, University of Texas at Tyler