Description: Explore the controversies and debates, leading thinkers and enduring challenges in brand management with this accessible introduction.
Brief description: Michael Beverland is Professor of Marketing and Head of the Department of Strategy and Marketing at University of Sussex Business School, UK.
Review Quotes: As the title promises, the book is short, yet interesting and in spite of its shortness, covers various areas of brand management in a concise manner. Here in Finland, students are not obliged to buy their course books (as they are provided by the university library) but this one I recommended my brand-management course students to buy as a kind of quick hand book of the subject.--Dr Ulla Hakala "drupal" (3/10/2025 12:00:00 AM)