Description: This book explores what attitudes are and how they are shaped, how they influence behaviour, and the scientific methods that are used to understand attitudes and how they change. The fourth edition has been updated to include cutting-edge topics such as attitudes to vaccines, political polarisation, and the effects of social media on attitude change.
Brief description:
Professor of Social Psychology at the University of Bath.
My research is in the broader domain of attitudes and attitude-behavior relations. I have a particular interest in habits (both behavioral and mental habits), values, the self, and self-regulation. I apply these interests in areas such as health, consumer and environmental behavior.
http: //www.bath.ac.uk/profiles/faculty-of-humanities-social-sciences-director-of-doctoral-studies-bas-verplanken/