Description:
Smart Brevity is a writing and communications manifesto for the information age. It will teach readers how to communicate better with fewer words and more punch in their emails, newsletters, presentations, meetings, and much more at work and in life.
The big idea: If you want to get heard in the information age, you need to change the way you write. Now. Smart Brevity will teach you how.Brief description:
Mike Allen is a co-founder of Axios, a news and information platform focusing on business, tech, politics and other topics shaping the future.
Mike is responsible for Axios editorial coverage, and writes the flagship daily newsletters, Axios AM and Axios PM.
Mike was a co-founder of Politico, where he created the Playbook franchise and helped build the company for its first decade. He has been named several times to Vanity Fair's "New Establishment" list.
He is also an alumnus of TIME, The New York Times, The Washington Post, the Richmond Times-Dispatch and The (Fredericksburg, Va.) Free Lance-Star.
Allen is from Orange County, Calif., and graduated from Washington and Lee University.
Review Quotes: A Wall Street Journal and USA Today national bestseller!
"Smart... [it offers] ways to communicate in a short-attention-span world."--The New York Times' DealBook "A slick, engaging and...laudable effort to help communicators reach through the verbal haze and grab readers by the lapels."
--The Wall Street Journal "The writing of Smart Brevity is refreshingly taut and punchy; most of the sentences are finely crafted, short, and to the point, and rip across the page."
--The New Republic "The Axios founders' new book makes the case for condensed communication--in an increasingly complex world."
--The New Yorker