Pub Date: October 31, 2017
Dewey: 306.3
LCCN: 2017015919
Lexile Code: 0000
Features: Bibliography, Index
Target Age Group: NA to NA
Physical Info: 0.75" H x 11.00" L x 8.50" W ( 2.30 lbs) 305 pages
BISAC Categories:
Social Science | Anthropology | Cultural and Social | Business and Economics | Consumer Behavior | General | Advertising and Promotion | Marketing
Description: "This book includes a collection of articles focusing on the widely-observed fandom phenomenon existing in contemporary consumer culture from multi-discipline perspective. It explores the characteristics fandom and the impact of fandom on any human activities, especially in brand building"--