Description: "Freemium explains how to develop a product that can sell itself, how to ward off competitors, and how to seamlessly move upmarket, selling to larger customers. It details how the product itself (instead of expensive employees) can be used for customer onboarding, customer service, and customer retention. Freemium also details how non-software companies and enterprise sales-led companies are combining product-led growth tactics with more traditional go-to-market initiatives. Competing in nearly every tech-related industry today requires an understanding of the principles of product-led growth ovided by publisher.
Review Quotes: "Freemium is a smart, timely book about what is probably the fastest-growing go-to-market model in businesses globally." --Frank Cespedes, Senior Lecturer at Harvard Business School and author of Aligning Strategy and Sales