Description: "Business leaders have tremendous power to influence our society: how it operates, whether it is fair, the extent to which it impacts the environment. This book acknowledges the great responsibility that comes with that power, challenging future business leaders to think differently about their career, its purpose, and its value. Aimed at business school students and graduates as well as those considering entering business, this guide, a supplement to formal business education, is meant to inspire all entrepreneurs to use their powers of innovation for the greater good"--
Review Quotes: "Hoffman's book is for those who understand that the responsibility of business goes well beyond the shareholder and are committed to turning it into a force for good. Indeed, it's by treating business as a calling in service to society that you will not only create a more successful business but a purposeful life as well."--Paul Polman, Co-founder and Chair, IMAGINE, CEO, Unilever, 2009-2018