Description: Investing in Financial Research is a guidebook for conducting financial investigations and lays out Cheryl Strauss Einhorn's AREA Method--a research and decision-making system...
Brief description: Cheryl Strauss Einhorn is the creator of the AREA Method, a decision making system for individuals and companies to solve complex problems. Cheryl is the founder of CSE Consulting and the author of the award-winning book Problem Solved, a Powerful System for Making Complex Decisions with Confidence & Conviction. Cheryl teaches as an adjunct professor at Columbia Business School and has won several journalism awards for her investigative stories about international political, business and economic topics. To learn more please visit areamethod.com.
Review Quotes:
"Investing in Financial Research is the most pragmatic, in-depth, and comprehensive hands-on guide for conducting investment research available. Einhorn's process will deliver insightful, unbiased, and perceptive investment decisions. The book is a straight forward and systematic guide to clarity."
--Paul Johnson, Adjunct Professor of Finance, Columbia Business School, Columbia University, and co-author of Pitch the Perfect Investment