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Unconventional, Partisan, and Polarizing Rhetoric: How the 2016 Election Shaped the Way Candidates Strategize, Engage, and Communicate

Contributor(s): Hoffman, Donna R (Contribution by), Larimer, Christopher W (Contribution by), Howard, Alison (Contribution by), Jr, Raul Madrid (Contribution by), Holman, Mirya (Contribution by), Perkins, Abby (Contribution by), Skulley, Carrie (Contribution by), Cargile, Ivy A M (Contribution by), Wood, Stuart (Contribution by), Mirkazemi, Nicole (Contribution by), Villegas, Randy (Contribution by), Haynes, Chris (Contribution by), Sattler, Jessica (Contribution by), Kraybill, Jeanine E (Contribution by), Kraybill, Jeanine E (Editor)

ISBN: 9781498554152

Publisher: Lexington Books

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Pub Date: October 28, 2019

Dewey: 324.97309051

Lexile Code: 0000

Target Age Group: NA to NA

Physical Info: 0.80" H x 8.90" L x 5.90" W ( 0.75 lbs) 238 pages

Series: Voting, Elections, and the Political Process

Descriptions, Reviews, etc.

Description: This work examines how political rhetoric and communication shaped the contours, characteristics, and outcomes of the 2016 presidential election. The contributors demonstrate that voters were primed for an outsider candidate and how various rhetorical and communication strateg...

Brief description:

Ivy A.M. Cargile (B.A. California State University, Fullerton; M.A. and PhD Claremont Graduate
University) is an Assistant Professor of Political Science at California State University,
Bakersfield. Broadly, her research interests focus on political behavior in the U.S. context. She is
particularly interested in how the intersections of gender, race, and ethnicity affect the electoral
behavior of both political elites, and the electorate at large. Specifically, she is interested in how
diverse political participants perceive a Latina candidate who represents the intersection of
gender, and ethnicity. Likewise, she explores how both Latina political actors, and other female
politicians of color influence policy outcomes, and represent their constituents. She also focuses
some of her research on the public opinion of Latina/o/x voters as a way to develop a better
understanding about how policy issues such as immigration, and women's rights affect the
participation of this community. Her work has appeared in Political Research Quarterly, as well
as in multiple books on the topics of Latina politicians, Latina/o/x voters, and immigration policy.

Review Quotes:

"The book's team of authors examine the use of language in the 2016 U.S. presidential campaign as it applies to a wide range of contexts, including the debates, campaign speeches, campaign e-mail, social media, and press coverage. A diverse array of theories are used in the analysis, and the insights provided are useful for political communication researchers and anyone else interested in politics." --John H. Parmelee, University of North Florida, co-author of Politics and the Twitter Revolution

"This is a highly informative volume for anyone interested in the charged rhetoric of the 2016 election. A high-powered roster of experts address gender, ethnicity, and new forms of media and communication. This book is an important read for understanding our new political environment." --Julia R. Azari, Marquette University

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