Book Cover

Spotting the Trend: An Entrepreneur's Success Story

Contributor(s): Chang, Jenny (Author)

ISBN: 9781483432816

Publisher: Lulu Publishing Services

Hardcover
$35.44
- +
Buy

Pub Date: June 23, 2015

Lexile Code: 0000

Features: Dust Cover

Target Age Group: NA to NA

Physical Info: 0.69" H x 9.00" L x 6.00" W ( 1.13 lbs) 242 pages

BISAC Categories:

Business and Economics | General

Descriptions, Reviews, etc.

Description: When Jenny Chang teamed up with her husband and sister to start an Internet security company, she struggled with juggling a new business, family life, and the demands of traveling. But Trend Micro, Inc.- founded in 1988 with $5,000 in seed money-grew into a Nikkei 225 company making more than $1 billion per year in revenue and with operations in more than twenty countries. In this business book/memoir, she looks back at how she and her partners capitalized on the global threat of cyber-crime, turning a fledgling company into an amazing growth story. Chang does much more than just revisit the company's history: She shares the story of the three founders and their vision, and she reveals all the details behind how they transformed the security industry-and their own lives-in ways they never imagined.

Worth Considering
Product successfully added to cart!