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After Mass Media: Storytelling for Microaudiences in the Twenty-First Century

Contributor(s): Lotz, Amanda D (Author)

ISBN: 9781479833887

Publisher: New York University Press

Hardcover
$89.00
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Pub Date: April 15, 2025

Dewey: 384.550973

LCCN: 2024019400

Lexile Code: 0000

Features: Bibliography, Index

Target Age Group: NA to NA

Physical Info: 0.75" H x 9.00" L x 6.00" W ( 1.07 lbs) 256 pages

Series: Critical Cultural Communication

Descriptions, Reviews, etc.

Description: "After Mass Media explores how the business of series and movies have fragmented to become an international business of microaudiences and what that means for the stories told and their cultural role"--

Brief description: Amanda D. Lotz is Professor in the Digital Media Research Center at Queensland University of Technology and the author and editor of several books, including Netflix and Streaming Video: The Business of Subscriber-funded Video on Demand, Media Disrupted: Surviving Pirates, Cannibals, and Streaming Wars and The Television Will Be Revolutionized, Second Edition.

Review Quotes: "A unique and engaging reformulation of how the evolving structures of transnational streaming media enables new forms of collective identity. Leaving aside media scholarship's focus on national stories, Amanda D. Lotz offers compelling anecdotes that hook the reader, arguing that both television and film are increasingly tethered to communities of viewers that exceed national boundaries. After Mass Media is a compelling and accessible read for students, scholars, and anyone interested in contemporary media."-- "Tim Havens, author of Black Television Travels: African American Media Around the Globe"

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