Description: Tracing the rise of the Marvel Comics brand from the creation of the Fantastic Four to the development of the Marvel Cinematic Universe, this volume of original essays considers how a comic book publisher became a transmedia empire.
Brief description: Matt Yockey is an associate professor of film and media studies at the University of Toledo. He is the author of Batman, a volume in the TV Milestones Series.
Review Quotes: Well-written. . . .[A]nd packed with information about the workings of the Marvel Universe. There is much to ponder and learn here.-- "Choice" (2/1/2018 12:00:00 AM)