Description:
Successfully combining cross-cultural management and business research methods, this team of international authors provide much needed coverage of the implications that should be considered when undertaking research across different cultures.
Brief description: Julie Anne Lee is a professor at the University of Western Australia, in the Business School. Her research focuses on cross-cultural theory, measurement and application in the tourism and consumer behaviour contexts. Most recently, she has been examining personal values across cultures. Her research was published in Personality and Individual Differences, Journal of Personality and Social Psychology, Journal of Cross-Cultural Psychology, Journal of Personality Assessment, Journal of International Marketing, Journal of Business Research, International Marketing Review, Tourism Management, Annals of Tourism Research, among others. Her research has attracted over $1 million in competitive funding in recent years.