Description: In 1999 Joseph Pine and James Gilmore proposed a new way to connect with customers to secure their loyalty. The resulting book, The Experience Economy, is now a classic that is embraced worldwide. Though the world has changed in many ways since then, the way to a customers heart has not. In fact, the idea of staging experiences to leave a memorable impression is more relevant than ever. With a torrent of brands attacking consumers from all sides, how do you make yours stand out? This fully updated edition of the book makes an even stronger case that experience is the missing link between a company and its potential customers.
Brief description:
B. Joseph Pine II and James H. Gilmore are cofounders of Strategic Horizons, LLP, an Ohio-based thinking studio dedicated to helping enterprises conceive and design new ways of adding value to their economic offerings, and coauthors of Authenticity. Pine, who also wrote Mass Customization, is a senior fellow with the Design Futures Council and the European Centre for the Experience Economy, which he cofounded. Gilmore is a Batten Fellow and visiting lecturer at the University of Virginia Darden School of Business.
Review Quotes:
"[An] updated and wonderfully relevant book."